Why PPC?
Pay-per-click (PPC) advertising is the quickest way to get your business in front of customers that are actively searching for your products and services.
Using search engines such as Google and Bing, you can use PPC to appear at the top of searches. It’s a proven way to get a great ROI and drive conversions for your business.
PPC services
Our PPC Expertise
Whatever you need when it comes to PPC, we'll have an expert who can help.
Paid Search
Top of the results
Whether it's with Google, Bing or Social Media Ads, we have the experts to get your business seen.
Display & Video
Build brand awareness
Engage your audience with image and video-based ads to get your brand out there and bring in leads.
Shopping Ads
Straight to the sale
Get your products to appear whenever someone searches for them with our expert shopping ads service.
Remarketing
Target warmed-up leads
Remarketing is one of the most effective way of driving higher conversions by targeting warm leads.
Microsoft Ads
Less competition, greater value
Microsoft's search engine is becoming more popular every year. We'll help you gather those leads.
Training & Consultancy
Build your expertise
Get your team trained and build your business's PPC expertise. Our expert consultants are on-hand to help.
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Paid Search
Top of the results
Whether it's with Google, Bing or Social Media Ads, we have the experts to get your business seen.
-
Display & Video
Build brand awareness
Engage your audience with image and video-based ads to get your brand out there and bring in leads.
-
Shopping Ads
Straight to the sale
Get your products to appear whenever someone searches for them with our expert shopping ads service.
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Remarketing
Target warmed-up leads
Remarketing is one of the most effective way of driving higher conversions by targeting warm leads.
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Microsoft Ads
Less competition, greater value
Microsoft's search engine is becoming more popular every year. We'll help you gather those leads.
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Training & Consultancy
Build your expertise
Get your team trained and build your business's PPC expertise. Our expert consultants are on-hand to help.
Contact us
Want to talk about how
we can help your business?
Book a call with one of our digital experts
People Powered
Access our expertise
When you work with Flex on your PPC, you don't just get an agency using a digital tool to manage your account, you get a team of experts focussed on making sure that your ads (whether they're on Google, Microsoft or social media) are a success.

Real Results
Achieve a healthy ROI
Setting up a PPC account and running PPC ads can be complex, and, if done wrong, it could cost you. That's why it's important that you work with experts to make sure that you're getting a healthy return for every £ you spend on ads. We find that good communication is key, and we'll talk you through the whole process as we set up the account and start getting you clicks

Process
How we do it
Here's our process for creating a winning PPC campaign.
Step 1
Discovery
We learn about your business and your target customers.
Step 2
Audit
We take a look at your current PPC accounts.
Step 3
Proposal
We come to you with an expert plan for sign off.
Step 4
Plan & Execute
We set the plan in motion and watch the leads stream in!
Contact us
Want to talk about how
we can help your business?
Book a call with one of our digital experts
FAQ
PPC FAQs
Some common questions we get about PPC, answered for your convenience.
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What is PPC
PPC stands for Pay-Per-Click and covers all digital advertising where — you guessed it – you pay every time someone clicks on your ad.
Under the umbrella of PPC, you have a variety of advertising options. These include
- Paid Search - this includes the paid-for page listings you see on search engine result pages like Google and Bing
- Display Network Advertising - this type uses both graphics or video with or without supporting text and is shown on search engines and third-party sites
- Paid Social - adverts in text, graphic and video form shown across social media platforms like Facebook, Instagram, Linkedin and more.
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What do PPC services include?
Our PPC services include account set-up, campaign creation, content creation, management, optimisation and reporting across all of the platforms you wish to advertise on.
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What’s The Difference Between SEO and PPC?
To the untrained eye, SEO and PPC can seem the doppelgangers of the digital marketing world.
Although the results may sometimes appear the same – as with the organic and paid-for listings on Google – the expertise, methodology and techniques used make SEO and PPC very distinct disciplines.
SEO is all about optimising web pages to rank as organic listings on search engine results pages.
These organic listings take up to ten listings on these pages – the majority of the listings on a page. They are not paid for and are positioned based on the search engine’s perceived value and relevance of the page.
PPC, on the other hand, takes on many forms. They can disguise themselves as organic listings – albeit with the telltale label of ‘Ad’ just above them. Or they can be graphical or video-based adverts seen on search engines, social media platforms and third-party sites.
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What is Remarketing
Remarketing is a type of advertising where you target users who have previously interacted with your business online.
This allows you to profile and target these users with content relevant to their needs.
For example, if you were an online travel agent, you may retarget users with content relevant to the holiday destinations they showed interest in.
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What are shopping ads?
Google Shopping Ads sit at the top of Google’s search engine results page and consist of an image and heading that show and describe a product related to the user’s search query.
These ads are displayed as a carousel and are placed alongside other Shopping Ads competing for the same search phrase.
This ad type is only available to e-commerce sites that are advertising physical products.
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How much does PPC cost?
Your PPC costs depend on the number of platforms you want to advertise on and the number of products or services you’re looking to promote.
Our entry-level PPC costs start at £500 per month on one of the advertising platforms we offer. This includes Google Ads, Bing Ads, Facebook and Instagram Ads, LinkedIn Ads and more.
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Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director - Marble Supreme -
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Managing Manager - Lovell Stone Group -
Flex achieved a 35% increase in business. From the outset, Flex really understood what we were trying to achieve.”
Tom Beasley
Former Head of - Bath & Science Park
Contact us